Monetly Docs
Traffic and Ads
Use traffic as a validation input and keep acquisition quality aligned with the behavior you want Monetly to measure.
Public usage documentation: this page explains how to use Monetly. It does not define product logic. Core behavior is governed by Monetly's internal Decision OS and platform contracts.
Summary
Traffic is the input that gives Monetly behavior to measure. Without qualified visitors, the system cannot produce useful evidence.
You can bring your own audience or use Monetly-managed traffic when available. In both cases, the goal is signal integrity, not ad optimization.
Key Rules
- No traffic means no signal.
- Low-intent traffic can make results noisy.
- Ads should target the audience and intent you actually want to validate.
- Monetly measures experiment behavior, not ad-platform performance.
Steps
- Pick the audience you want to validate.
- Choose traffic that matches that audience.
- Avoid broad discovery traffic that does not represent buying or signup intent.
- Send traffic to the active experiment URL.
- Let the experiment collect enough behavior before interpreting the result.
Common Mistakes
- Sending friends, general social traffic, or curiosity clicks and treating them as buyer intent.
- Judging the idea from ad metrics instead of Monetly experiment behavior.
- Changing targeting while trying to compare one stable validation run.
Bring Your Own Traffic
Use this path when you already have a relevant audience, newsletter, community, search demand, or paid acquisition process.
Make sure the audience matches the buyer or user you want to validate. Convenience traffic is not always useful traffic.
Monetly-Managed Traffic
When available, Monetly-managed traffic helps you get visitors to the experiment without building your own acquisition setup first.
The purpose is to create measurable behavior for validation. It is not a promise of growth, sales, or ad efficiency.