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Create Your First Experiment

Set up a Monetly experiment, launch it correctly, and avoid the most common first-run mistakes.

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Public usage documentation: this page explains how to use Monetly. It does not define product logic. Core behavior is governed by Monetly's internal Decision OS and platform contracts.

Summary

Your first experiment should answer one practical question: does this audience show enough behavior to justify continuing with this idea?

Keep the setup narrow. Use one clear idea, one target audience, one validation mode, and a traffic source that matches the audience you want to test.

Key Rules

  • One experiment should test one clear idea.
  • Choose the validation mode before you write or edit landing content.
  • Do not launch until the page, offer, and traffic source are aligned.
  • If you choose a custom domain flow, finish domain setup before expecting public traffic to work.

Steps

  1. Sign in with your email.
  2. Create or open a project.
  3. Describe the idea, audience, and problem in plain language.
  4. Choose a validation mode.
  5. Review the generated validation page and selected template.
  6. Choose the available domain option that fits the experiment.
  7. Launch the experiment or save it as a draft when setup is incomplete.
  8. Send qualified traffic and wait for Monetly to produce evidence.

Common Mistakes

  • Testing multiple audiences or offers in the same experiment.
  • Changing the offer while traffic is already running.
  • Launching before domain or traffic setup is ready.
  • Assuming early clicks are enough to make a product decision.

Before You Launch

Make sure the experiment page describes the exact offer you want to test. Visitors should understand what they are being asked to evaluate.

If the experiment uses a custom domain, verify the DNS setup first. A domain that is still waiting for verification is not ready for traffic.

After Launch

Keep the experiment stable while traffic is running. Changing the offer, audience, or page structure mid-run can make the evidence harder to interpret.

Use the dashboard to watch progress, but wait for Monetly to produce the decision before treating the result as final.